Commercials, tweets, digital, or content as we now call it, is temporary and disposable.
At best, some pieces are appreciated longer than their media buy. Examples of great thinking and craft. Recognized as such.
Brands are more permanent. They thrive when people take care of them. It takes a village. Their meaning or value resides with those who they resonate with. If done right, that value can be captured.
Talent, intelligence, thought, on the other hand- always growing. Pushing forward. Defiantly. These never disapear.
These grow with experience, trial, error, you know...wisdom.
A core desire to want to do better. To try it another way. And not be afraid to find a better solution.